Toyota created ripples a few years back by making the word ‘bugger’ parlance… but I doubt in their wildest dreams the creative team behind that would have ever expected to see a City Council attempting to normalise the C word.
Yes, that C word… Being a GC – it’s the Wellington Way…
In case you’re unaware of what a GC is… good old Urban Dictionary has a nice summary…
Now either the Mayor’s crack squad of savvy marketing professionals are on crack and think this is cutting edge and funny… or they are really really dumb.
In the patronising video that accompanies the tweet, the Deputy Mayor is featured chairing a meeting of GC’s too – we will let you decide what that might make him.
But seriously, I’d love to hear why this is a good idea. Does Justin Lester think this is OK? Does he and the Council Comms gurus really think it’s OK to brazenly refer to Wellingtonians by using the C word?
If this is Council Comms trying to be funny – well it’s not and it’s not what we expect from people charged with spending our increase in rates. And either way, the reaction on Twitter seems to suggest people are laughing at you, not with you.
This is childish in the extreme from Wellington City Council. You can imagine the Council Colouring-in Crew all giggling away thinking they’re being really clever. It is a bit like when, as a 10 year old, you would throw dirty words into a word find thinking the teacher would never notice and that it would be so damn funny. It was lame then and it’s lame now.
Unbelievable. Do better Wellington City Council.