The Wellingtonian report:
Zealandia enjoyed a bumper weekend after drastically reducing its admission prices.
Zealandia marketing and sales manager Peter Laurenson announced last Thursday that the cost of an adult admission would drop from $28.50 to $17.50, and a child admission would drop from $14.50 to $9.
Child admission also covered all visitors under 18, rather than under 14.
The family pass dropped from $71.50 to $44.
The prices came into effect last Friday and were a response to a second consecutive annual drop in visitor numbers, to 82,749 last year – less than half the target set for the year.
The shortfall in visitors prompted Wellington City Council to agree to an extra $350,000 of funding for the sanctuary in 2013-14 and 2014-15.
It just goes to show how prohibitive the old pricing structure was. For many the new prices will still be too expensive, but at least they’re going in the right direction, hopefully they’ll continue to reduce or become more flexible.
Zealandia is a wonderful asset to the city, and people clearly want to visit it. But there really is no reason why it shouldn’t be able to stand on it’s own two feet and not require annual bail outs by the Council, on top of existing funding commitments.